Table of Contents
1. Why Start a Business?
1.1 A business vs. a Job
1.2 What you Love
1.3 Set Your Own Schedule
1.4 Fix a Problem in Your Community (or the World)
2. Business Formation
2.1 Business Ideas
2.2 Product vs. Service
2.3 Making a Plan
2.4 Picking a Name
2.5 Forming the Entity
2.6 Opening a Bank Acct. (for a Sole Proprietorship)
3. Spreading the Word (Marketing)
3.1 Your Website
3.2 Word of Mouth
3.3 Traditional Advertising
3.4 Referral Programs
3.5 Online Marketing
4. Collecting Money
4.1 Setting Up a Fee Structure
4.2 Creating an Invoice
4.3 Types of Payment
4.4 Bookkeeping
4.5 Understanding Taxes
5. A Mature Business
5.1 Hiring Help
5.2 Raising Prices
5.3 Reinvesting in the Operation
5.4 An Exit Strategy
1.1 A business vs. a Job
1.2 What you Love
1.3 Set Your Own Schedule
1.4 Fix a Problem in Your Community (or the World)
2. Business Formation
2.1 Business Ideas
2.2 Product vs. Service
2.3 Making a Plan
2.4 Picking a Name
2.5 Forming the Entity
2.6 Opening a Bank Acct. (for a Sole Proprietorship)
3. Spreading the Word (Marketing)
3.1 Your Website
3.2 Word of Mouth
3.3 Traditional Advertising
3.4 Referral Programs
3.5 Online Marketing
4. Collecting Money
4.1 Setting Up a Fee Structure
4.2 Creating an Invoice
4.3 Types of Payment
4.4 Bookkeeping
4.5 Understanding Taxes
5. A Mature Business
5.1 Hiring Help
5.2 Raising Prices
5.3 Reinvesting in the Operation
5.4 An Exit Strategy